Welcome to the Media Cymru brand bank.

Here you can find everything you need to engage with the Media Cymru brand. Before applying the brand, please read our Consortium brand guidelines.

If you have any questions, please contact the Media Cymru Communications team by emailing media.cymru@cardiff.ac.uk or calling 07971070888.

Consortium Brand Guidelines

Brand Bank

Introduction

We believe in Wales’ potential to shape the media industry and creative economy. Locally, nationally, and globally. Cardiff and the surrounding capital region has already situated itself as a major player in the media industry, but with greater funding, diversity, and opportunities for innovation, Walescan become a global leader.

By building on the global successes already happening in the region’s media sector, harnessing existing knowledge, increasing capacity for innovation and generating skills, we can shape the future of media in Wales as a whole.

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White Signal

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White Transmit

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Logo Colour Use

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The Ecosystem

So far on with the process we have discovered a number of design concepts in which we would like amalgamate into a new brand direction for Media Cymru. The concepts we have explored are showing collections of shapes in motion to stand as a representation of the people & areas of work combined that make up Media Cymru and it’s ecosystem.

To further this concept, we’ve designed a suite of shapes in which are designed based from the same baseline grid but are unique in form. The idea being this shows diversity within the ecosystem. A coming together of these shapes also represents the collaboration between each member and their combined strengths they bring to the table.

The concept of the shapes is represent ‘Piecing something together’ – to bring combined talent into one place.

Please contact the Media Cymru communications team if you would like to use the shapes on your materials.

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Brand Colours

Our colours reflects our brand values.

Do not

  • Use other colours
  • Use Green on Black or vice versa
  • Use White on Pink or Beige

Transmit

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Hex Value - #335C67

RGB - 51, 92, 103

CMYK - 76,42,40,26

Signal

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Hex Value - #00B7D3

RGB - 0, 183, 211

CMYK - 69, 0, 15, 0

Cable Green

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Hex Value - #5DD095

RGB - 93, 208, 149

CMYK - 57, 0, 52, 0

Network

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Hex Value - #DCA199

RGB - 220, 165, 55

CMYK - 13, 30, 91, 2

Broadcast

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Hex Value - #DCA537

RGB - 220, 165, 55

CMYK - 13, 30, 91, 2

Mono

Black

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Hex Value - #202023

RGB - 32, 32, 35

CMYK - 77, 68, 57, 74

White

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Hex Value - #FFFFFF

RGB - 255, 255, 255

CMYK - 0, 0, 0, 0

Brand Typeface

Media Cymru primary typeface is Inter™. Inter™ is an Open Source sans serif typeface inspired by the classic grotesques. Geometry, metrics, punctuations, and OpenType features have been updated to support a wide range of applications. Shoutout to Rasmus Andersson.

Inter

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 10 / _ - , ; : ! ? … ‘ “ ( ) [ ] { } £ $ % ^ & * @ \ | ~ `± §

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H1 – 46px (Light) Title

Media Cymru is committed to making Wales a leader in media innovation

H2 – 36px (Regular) Subtitle

Media Cymru is committed to making Wales a leader in media innovation

H3 – 26px (Medium) Subheading

Media Cymru is committed to making Wales a leader in media innovation

P1 – 18px (Regular) Body Copy

Media Cymru is committed to making Wales a leader in media innovation

Application

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Download Templates

Download templates for letterheads

Download templates for powerpoint

Download social media banners

Download Roller Banners

Sub Brands

Innovation Pipeline