Wales Media Player

Developing new technology innovations that bridge content and consumption to reveal a tailored user experience.

What is the Wales Media Player project?

S4C’s Wales Media Player will develop new technology innovations that bridge content and consumption to reveal content appropriate to different user groups, wherever they are on the Welsh language continuum.

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November 2024: S4C and Media Cymru join forces in ambitious digital future project

S4C and Media Cymru have announced the most ambitious research and development (R&D) project in S4C’s history. The R&D project will explore the future of S4C’s audiences, its distribution and public service broadcast prominence in the digital age.

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