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Innovation Pipeline

A series of targeted funding rounds and training opportunities focused on the media sector, for creative businesses and individuals. Apply for the Seed Fund now.

What is Innovation Pipeline

The Innovation Pipeline is a series of targeted funding rounds and training opportunities designed to develop companies and individuals within the media sector in the Cardiff Capital Region and across Wales. Applications for seed funding are open now.

The aim is to increase their capacity to carry out meaningful research, development and innovation (R&D). This can be from early-stage development through to scale up activity, to result in more ideas, diversity and growth to the industry.

Seed Fund – applications open

Creative freelancers and businesses in the Cardiff Capital Region and across Wales are invited to apply for up to £10,000 to Research and Develop (R&D) ideas for new products, services and experiences in the media sector. 

We’re particularly interested in:

–  Virtual production
–  New formats and ways of creating content
–  Gaming
–  Immersive storytelling
–  Bilingual production
–  New approaches to delivering the news.

We’re also keen to develop innovations which make production more environmentally sustainable; represent and reach underserved audiences; engage international markets and have the potential for long-term financial benefit. Successful applicants will have three to five months to complete their R&D, supported by partners PDR and the Alacrity Foundation.

Application process

Please note, applications must be submitted via the online form. Please ensure you’ve read the guidance notes for important information before applying.

If you have any specific requirements that would make the application more accessible to you (such as advice, scribing or reading support) or would like to discuss this application in an alternative format (video or audio formats, audio narration, large font, plain text, or alternative language) please email or phone 02922 511 434.

If you require further information or wish to book a 121 with the member of the team before applying, email

Deadline: Apply by noon, Friday 17 February.

Download application guidance notes and questions:

Apply now

Deadline: Noon, Friday 17 February 2023.

Submit application

Funding and training opportunities 2023-2025

Innovation for Creatives:  Five-day course to support individuals thinking about starting a business or developing a first RD&I funding proposal.

Ideas Lab: Three-day workshop aimed at those with more experience working in the media sector.

Seed Fund: Up to  £10,000 for freelancers and SME’s to develop ideas for new products and sector.

Development Fund: Up to £50,000 for businesses to develop RD&I projects that demonstrate clear potential for a tangible product or service.

Scale Up: Up to £200,000  for projects of significant scale and ambition that have the potential to be transformational for the media sector and deliver an international impact.

Innovation Pipeline

Other ways to get involved

Co-created Challenge Partnerships: Partner with us on joint funding calls to address RD&I challenges or emerging commercial opportunities.

Explore the Innovation Pipeline

People working on laptop and writing on post-it note

News: Media Cymru Seed Fund launches

We caught up with Senior R&D Producer and Fund Manager, Lee Walters, to find out more about the opportunity.

Learn More