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Published on: 13.02.2025

Media Cymru’s final R&D funding call for innovators in Wales to apply for up to £50,000

a group of people sitting in a row looking forwards at someone presenting to them, their faces are engaged

Media Cymru has launched its final funding round as part of the programme’s Innovation Pipeline. The 2025 Development Fund is for creatives in Wales to research and develop innovation-driven projects in the media sector. 

The Development Fund encourages creatives to develop tangible products, services or experiences in the media sector which will directly create economic impact. 

The fund forms part of Media Cymru’s Innovation Pipeline – a series of training and funding opportunities and is open to established Wales-based individuals and companies with experience and sound understanding of research, development and innovation (RD&I).  

James Atkinson, Funding Manager at Media Cymru, said:

“We have funded an exciting cohort to date and I am looking forward to seeing another round of new and compelling ideas. Media Cymru’s final Development Fund is aimed at innovators who are keen to research and develop new products, services and experiences in the media sector. We have extended the scope of this fund and are keen to hear from a range of voices in the industry.  

“We look forward to working with successful candidates on ambitious projects that showcase the power of media innovation and its economic impact on the Cardiff Capital Region, Wales and beyond…”

Media Cymru is seeking projects which focus on areas such as immersive storytelling and technologies, including virtual production (VP) and extended reality technologies (augmented, virtual and mixed reality), bilingual production, environmentally sustainable media production, placemaking and tourism, gaming and news and journalism.

In addition to previous funds, this year’s Development Fund also includes scope for new media formats and innovative content, inclusive media business models and production processes as well as music, voice and audio production.  

The projects will begin in June 2025, with support and guidance from Media Cymru partners PDR and the Alacrity. 

 

The Development Fund has received support from Welsh Government via Creative Wales.  

Culture Minister Jack Sargeant said: 

“By supporting new ideas and giving the creative sector the space to experiment and innovate we are ensuring its future growth. That’s why I’m delighted that Welsh Government is investing again in Media Cymru’s Innovation Pipeline. 

“I’m confident this round will again bring previously undiscovered talent and ideas to light and am excited to see what the future hold for the growing creative industries in Wales.”

This round of Media Cymru funding follows seed funding awarded to 14 projects earlier this month and is the final opportunity to apply for up to £50,000 as part of the Innovation Pipeline.

Applications close (at noon) on Friday 28 February, 2025.

Apply for the Development Fund

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