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Content Innovation Fund

Enabling Wales-based production companies to research and develop (R&D) innovation-driven content for commission to delight audiences across Wales and beyond.

What is the BBC Content Innovation Fund? 

The BBC Content Innovation Fund offers dedicated time and resource for indies to explore innovative ways of producing content – whether that be new formats, methods of creation or means of delivery.  

The ambition of the fund is to embed research, development and innovation (RD&I) at the core of media production in Wales. 

Content Innovation Fund 2022-23

Two Wales-based companies received up to £50,000 to develop an ambitious idea with innovation at its core. The ideas were for factual content with broad appeal for BBC One Wales and iPlayer. 

How it worked 

The BBC Content Innovation Fund had two phases: 

  • Phase One – R&D – led by Media Cymru in 2022/23 
  • Phase Two – commissioning – led by BBC Cymru Wales in 2023 

Successful applicants carried out up to six months of R&D for a new idea. Companies were matched with experts in innovation and user centred design to assist throughout the R&D process. 

Content Innovation Fund (Round 2) 2024-25

The second round of the BBC Content Innovation Fund awarded five Wales-based production companies £20,00 each to develop innovative approaches to climate content.  

Ideas related to genres including drama, entertainment and comedy, with broad appeal for BBC One Wales or its network.    

How it works 

Successful applicants will carry out three months of R&D for a new idea.

They will attend an Insight Day to engage with the BBC’s Climate Creatives strategy and to discuss scientific perspectives on climate change and insights into how diverse audiences engage with climate content.  

R&D projects may result in the BBC commissioning a programme idea. 

More Content Innovation Fund

audiences of people sitting on red sofas watching four people sitting on chairs behind a TV screen

October 2024: BBC Cymru Wales and Media Cymru announce Climate Content Innovation Fund

The 2024 funding round is for Wales-based production companies to research, develop and commission innovation-driven content to engage audiences with the climate crisis across Wales and beyond.

Learn More
Content Innovation Fund

March 2023: Work begins on BBC Cymru Wales and Media Cymru Content Innovation Fund projects

Little Bird Films and Boom Cymru have been awarded the first grants to test and implement innovative technologies into their content production.

Learn More