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Green.

Super-charging sustainable media production in Wales and beyond. 

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By working with the industry to develop innovative research ideas, we’re sowing the seeds of a greener future

The Paris Agreement, United Nations’ Sustainable Development Goals and the Well-being of Future Generations (Wales) Act all outline the many ways in which, collectively, we must act now to prevent further climate breakdown.

By working with the industry to develop innovative research ideas, we’re sowing the seeds of a greener future and supporting the development of new products, services and experiences that will help us to protect the environment and achieve net zero.  

Building a sustainable future and facing the climate crisis require imagination and innovation. Together, we can cultivate the green shoots of a better tomorrow. 

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What we've been doing:

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How Wales is Greening the Screen in 2025.

Greg Mothersdale is a Research and Development (R&D) Producer for Media Cymru, leading on our Green pillar. He shares the positive activity happening in Wales towards building a more sustainable media sector.

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Innovation Story: Rusty Design – sustainable innovation in the media industry

Rusty Design share their extraordinary research and development (R&D) journey around manufacturing sustainable props for the media industry.

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Sustainability Coordinator Training: Successes, Challenges & Next Steps

The Sustainability Coordinator training programme, funded by Media Cymru in partnership with Severn Screen and Earth to Action, and supported by Ymddiried and Creative Wales, trained six people to become Sustainability Coordinators in the High-End Television (HETV) industry.

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“Innovation is absolutely mission critical” – Rhuanedd Richards, Director of Nations at BBC

In an exclusive interview as part of Media Cymru’s “Tanio’r Dyfodol” innovation campaign, Rhuanedd Richards (Director of Nations at BBC) shares why innovation is critical for the BBC’s future, why the Content Innovation Fund with Media Cymru was created, and her hopes for the sector in the next ten years.

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Innovation Story: David Levy, Managing Director of fivefold studios

David Levy – Managing Director of fivefold studios – shares his thoughts on the importance of research and development in creating sustainable businesses and his advice for startups in Wales.

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A large wind turbine with three blades stands prominently in a green landscape. Behind it, an industrial building with a flat roof is surrounded by trees and fields. Further back, a residential area with houses is visible, with hills in the distance under a partly cloudy sky.

The Production Guild of Great Britain’s Welsh Committee host sustainability event

The Production Guild of Great Britain’s (PGGB) Welsh Committee joined forces with Creative Wales, Media Cymru and Ffilm Cymru Wales to host a sustainability showcase on 2 July 2025 at Great Point Studios, Cardiff.

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Media Cymru consortium unveils first of its kind Virtual Production Fellowships programme in Wales

Media Cymru, a consortium of broadcast, production and academic institutions and businesses in Wales, has commissioned specialist training provider Final Pixel Academy to deliver a 9-month Virtual Production (VP) Fellowship ™ programme in 2025/2026.

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Climate storytellers in Wales explore new ways to inspire audiences

Five innovative Research and Development (R&D) projects share £100,000 of investment from the Media Cymru x Ffilm Cymru Wales Climate Stories Fund.

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BBC Cymru Wales and Media Cymru invest £100,000 into R&D projects for innovative climate content

BBC Cymru Wales and Media Cymru have awarded five production companies up to £20,000 each to research and develop ideas which tell innovative stories of the climate crisis.

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Media Cymru and Ffilm Cymru Wales’ new fund to find innovative ways to share climate stories

The Climate Stories Fund will support Research and Development (R&D) projects leading to innovative ways to inspire audiences.

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Welsh Film and TV companies awarded funding to develop new ideas for greening the screen sector

Ffilm Cymru Wales and Media Cymru have invested £307,675 in the development of seven innovative projects aiming to make Wales’ screen sector greener.

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audiences of people sitting on red sofas watching four people sitting on chairs behind a TV screen

Media Cymru announce Climate Content Innovation Fund

The 2024 funding round is for Wales-based production companies to research, develop and commission innovation-driven content to engage audiences with the climate crisis across Wales and beyond.

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studios with a large green screen, there is a lighting rig on the ceiling and a car, TV crew and people in the green screen

Media Cymru consortium partners – fivefold studios – launch world leading virtual production facility headquartered in Wales

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The brand-new role heralding a new era in sustainable production

A brand-new training programme funded by Media Cymru is thought to be the first of its kind in the UK to signal a step-change in the industry’s approach to sustainable high-end TV production.

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Film shoot on a Welsh mountainside for Beddgelert, dir. Medeni Griffiths, Ffilm Cymru Wales.

Piloting the path to a sustainable future

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Greening the Screen Development Fund launches 2024

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Greening the Screen funding competition launches 2023

Television cameras pointing at a presenter's desk and greenscreen.

The Screen New Deal Transformation Plan for Wales

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Projects: Greening the Screen

Lead producer

Greg Mothersdale

Greg Mothersdale

R&D Producer

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